Executive Profiles

Experienced Implementation Strategists

As experienced implementation strategists, the people at GlobalSoft Digital Solutions provide more than customized communications solutions. We work with you and your agency partners during the planning process to be certain your marketing programs are designed to be efficient and effective, resonate with your customers, and reach them at critical moments in your brand's lifecycle.

Chris Petro

Meet Christopher M. Petro, President and Chief Executive Officer

"Trust. It's the most important quality in building lasting client relationships. Our clients trust that we will execute a digital marketing initiative without fail or flaw. They trust that we will get it done - with all expectations met."

Chris' enthusiasm for new ideas paired with his strategic acumen has made him an early adaptor and proponent of technology initiatives throughout his distinguished career.

Prior to founding GlobalSoft, Chris was the pioneer of the Personalization Division at UARCO, where he also served on the President's Committee on Strategic Reorganization. His major accomplishments included:

  • Developed the first truly worldwide print solution for IKON, deploying Print-On-Demand philosophies and management to multi-location print facilities -- adding value and crafting customized solutions for clients across the globe as the Global Client Services Director.
  • Led the worldwide coordination of Digital Document Deployment for GE - and was an instrumental part of GE's first-to-market digital network efforts.
  • On special assignment in Manhattan, Chris adopted the Japanese business culture and language to develop a complete sales, support, and administrative department targeting mutual Japanese vertical revenue.

No wonder companies as diverse as American Express, GE, Johnson & Johnson, Dun & Bradstreet, AOL, Hertz, United Technologies, Ford, Vanguard Financial and AICPA have entrusted their business to Chris Petro.

At GlobalSoft, Mr. Petro is responsible for keeping the company abreast with the leading edge digital technology and targeted marketing strategies available to its clients. Mr. Petro also is responsible for establishing and deploying the company's Strategic, Financial, and Human Resource initiatives. He is also currently spearheading the company's European location launch.

Chris received a BS degree in International Business Administration from William Paterson University. He resides with his wife and three children in Hillsdale, N.J. where he is active in Hillsdale Softball Association, Hillsdale Soccer Association and The Arsenal Soccer Club. He is a member of the NAPL, The Bergen 200 Club, NJSIAA and currently serves as a board member of the Hewlett Packard Digital Print Advisory Counsel.

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Arthur Manzo

Meet Arthur Manzo, Chief Operating Officer

"The greatest value I can add is analysis that leads to solutions: Here's what you're doing. Here's what you want to do. Here's what you're spending. Here's what you could and should be spending."

Perhaps it was his background in facilities management outsourcing. Or perhaps he's simply a born analyst. But right from the start, Art Manzo felt it was important for him to understand and experience every aspect of GlobalSoft's capabilities. So he began an intense personal education process which included hands-on learning from managing data files to program design to sales and fulfillment.

Art's natural curiosity and customer-focused approach served him well in his 12-year career within the Printing Technology industry. He gained an extensive knowledge of internal print shop operations, procedures, and internal financial controls at his first position at General Binding Corp. But it was his employment at IKON that led to his fascination in the review, analysis, development, presentation and deployment of outsourced solutions.

At GlobalSoft Digital, Art has put his analytic and facilities management skills to work training personnel, automating mail activities, developing digital networks and advancing technology interfaces for PriceWaterhouseCoopers, Prudential, Osteonics, and Corporate Express.

Mr. Manzo graduated from St. Peter's College with a BA degree in Business Administration. He also achieved a first in class at IKON University and is trained on Xerox, Cannon, OCE, Sharp, Lexmark, IBM, Ricoh and HP equipment. He resides with his wife and three children in Ramsey, New Jersey. He is a member of The NAPL, The Bergen 200 Club and serves as a board member for the Digital Solutions Cooperative, (DSCOOP) a Cooperative of Indigo users and H.P.

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Russ Comito

Meet Russ Comito, Vice President, Client Services

"The most important quality I bring to my clients is experience. In the digital arena, that means offering ideas on how to plan and proceed with projects within budget and time requirements."

Russ Comito's extensive background in developing, implementing, and managing complex document management programs for UTC and Fortune 500 companies was the perfect preparation for his role as Vice President of Client Services at GlobalSoft Digital Solutions.

With over 13 years experience in the digital printing industry, Russ has amassed vast knowledge of 4-color [C-M-Y-K] commercial printing and has expertise in assessing digital versus traditional technologies including pre-press operations, document management, and internet-based file production. Russ' extensive network of suppliers and contacts in both the printing and finishing industries makes him an especially valuable resource in the planning, design, and implementation of programs.

Russ understands the need for dependability and reliability is essential to strong working relationships. He gains trust of clients by verifying mutual goals, meeting value guarantees, and taking overall responsibility for program benchmarking and reporting. Our clients know that with Russ Comito on the job, everyone at GlobalSoft Digital Solutions is working for them - making sure that everything will be done to complete their projects successfully.

Mr. Comito holds a BS degree in Marketingand Management from Montclair State University. He resides with his wife and three children in Hillsdale, New Jersey where he is active in the Hillsdale Football Association as a board member and a coach. He is a member of the NAPL.

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