Frequently Asked Questions

Q. What is a GlobalSoft Digital (GSD) Implementation Specialists?

A. GSD Implementation Specialists are experts in communication program management. They have the knowledge and experience to provide strategic guidance upfront, deployment management mid-program, and tactical support on the back-end.

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Q. What is the advantage of working with a GSD Implementation Specialists?

A. The advantage of working with a GSD Implementation Specialist is that they work with the client during the planning process to be certain the marketing programs are designed to be efficient and effective, resonate with your customers, and reach them at the critical moments in your brand’s lifecycle.

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Q. What sets GlobalSoft Digital apart from the crowd?

A. We immerse ourselves in your brand and your business in order to design, integrate, and implement communication solutions on your terms, so they work within your business model.

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Q. How can you help my company grow and achieve revenue objectives?

A. We can help you achieve growth and revenue objectives through effective communication programs. Communication is key to retaining current customers and acquiring new ones. Our approach to all communications – from targeted, multiwave direct mail campaigns, to personalized newsletters, to conference and trade show teaser programs – revolves around your message to your customers. Understanding who they are, the best way to deliver the information they need, in the form they want, and at the time they want it.

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Q. As a Pharmaceutical Program Manager, how will GSD work with me?

A. We assign a dedicated project manager who works hand-in-hand with you, your marketing group, and creative partners as part of an integrated team focused on delivering your message to your target audience flawlessly and cost-effectively; on time and within budget.

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Q. What is the difference between GSD’s Marketing On Demand solution and Relationship Management solution?

A. Our Marketing On Demand solution incorporates a behavior profiling component that enables you to narrowly define the target audience and create a highly specific message for that audience in order to produce positive communication campaign results. Relationship Marketing leverages your own client database information to maintain and strengthen customer loyalty by personalizing content, presenting pertinent information, and maintaining meaningful dialogue.

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Q. What is the Webenabled Solution?

A. GlobalSoft Digital provides web-enabled, print-on-demand just-in-time documents, collateral, and premiums that can be customized online with strict enforcement, policing, and implementation of brand identity guidelines and regulatory compliance requirements.

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Q. What are the benefits derived from Webenabled Solution?

A. The solution provides an easy-to-use web platform for approved employees to order customized corporate sales brochures, collateral, and premiums from their desktops and delivered to their desired destination. Utilizing the latest digital template technology, marketing materials may accept personalized content but the legal and regulatory compliance content is classified as static and unchangeable thereby helping reduce business risk from unauthorized text and graphic modifications. The solution further provides built-n approvals and cost controls with report tracking allowing real-time managerial control. GlobalSoft Digital’s Webenabled solution provides superior process management for clients focused on content control, resource efficiencies, waste reduction, cost control, and easy program maintenance.

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Q. What is eBOSS?

A. “When the goal is to attract and retain customers, no one receives a second chance to make a good first impression.” Event in a Box Orientation Solution (eBOSS) is a print-on-demand, turnkey solution that ties together a multitude of discrete event-related processes such as, coordination, logistics, fulfillment, packaging, and shipping.

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Q. Why is eBOSS better than how we normally handle event production?

A. Event planning is normally not a client’s core competency. Our innovative eBOSS solution is designed to enable our clients to focus all their energies on the content and quality of their presentation while eBOSS handles the coordination and organizational details. eBOSS removes the burden off the clients’ staff. It establishes an online registration that triggers a process and streamlines the tedious and often error-riddled task of providing the event attendee with the appropriate and personalized items prior to an event.

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Q. What are the major benefits from eBOSS?

A. The eBOSS provides a process and standards framework that assures client’s that all their event materials meet their corporate brand identify standards and are consistent across all printed pieces – at all events – held anywhere around the world. Event materials and content are personalized for each specific event attendee broadcasting the client’s appreciations for the attendees’ time and consideration in attending the event.

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Q. Will you work with my current creative agency?

A. Yes, GlobalSoft Digital teams with your chosen creative agency to deliver the most effective communication program.

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Q. What post-program ROI analysis does GSD conduct?

A. We provide post-program analysis based on the specific goals of the program to assist program managers provide factual results data to their management.

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Q. My market is global. Is GlobalSoft Digital able to reach my customers in the Europe?

A. Yes, our EMEA group headquarters are located in Pusignan, France (just outside Lyon) and serves our European client base.

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